+AMMO — Just Show Up
We were engaged to develop a brand identity for an existing hair product originally launched in 2004, for men. We worked closely with our client to reposition and relaunch Ammo to a new market online – the everyday high performance sports men and women who put their all into what they love and they do it well. The everyday people who go hard each day.
Ammo was reborn as +AMMO promoting performance and became that something to help push the everyday warrior through. The proposed packaging is inspired by the canister designed for use in the military. Durable and hard wearing and paired with the design styling of this concept, it gives off that feeling of strength and ambition.
Concept, Branding, Art direction, Copy, Graphic design — HM.
Photography — Gerard O’Connor
Styling — Marc Wasiak
Hair/Make-up — Kim