coIB — Co
We were engaged by coIB, a specialist IT Infrastructure consulting firm formerly known as Coalescent IB. To achieve the objectives set out below, a name change was incontestable.
In addition to a rebrand, we created material to help sales team promote Coalescent IB’s six service offerings, positioning the business as one that is outcomes and delivery focussed.
The concept captures the essence of Coalescent IB’s name. This is represented through the logo which embodies coIB’s technical and methodical and predictable approach to delivery. The outcome is typographical with the intention of illustrating ‘predictability of delivery despite complexity’. The logo and monochromatic colourway is used to promote stability, strength, composure and prestige. This is further enhanced by the use of transparent overlays in the branding and strong, structured grid system.
coIB has been very satisfied with their branding, for what it has helped the organisation achieve in terms of sales, as well as positively impacting on the current coIB team, which offers a clear direction and a solid identity they feel proud of.
Best Design Awards — Finalist
AGDA Design Awards — Finalist
Branding, Concept, Art direction, Copywriting, Graphic design, Web design, Animation — HM.
Web development — Digital Republiq