Gareth Ashton — Seeing Is Believing
This iconic, highly visual image series for client, Abey Australia, has been critical in establishing brand awareness for its Gareth Ashton bathroom brand. Receiving a Gold for Advertising – Print at Sydney Design Awards 2019, HM. conceived the image series to reflect Gareth Ashton’s unique design-led qualities.
The visuals form a fundamental component of its nationwide advertising campaign. HM. worked closely with Abey Australia to produce the campaign, which effectively cuts through the noise in Australia’s competitive bathroom product market to disrupt the industry’s advertising landscape.
The artwork demonstrates key values of diversity and inclusion, and encourages connection to Gareth Ashton. Bringing it back to the ever-important product, each look consciously engages key product elements and their selection of colours, or finishes.
The campaign has made a demonstratable impact for Gareth Ashton, prompting a significant leap in brand awareness and vitally elevating the brand as a key player in what is a highly saturated and competitive market.
Sydney Design Awards — Gold Advertising — Print category
Concept, Art direction, Photography, Graphic design — HM.