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Metro Trains Melbourne is the city’s metropolitan rail service, Metro operates 226 six carriage trains across 998 kilometres of track, transporting 450,000 customers each day. Research showed that two to three serious incidents were occurring each week at Melbourne’s busiest (and steepest) railway stations.
HM was engaged to develop a series of safety communication material that would carry warnings focused on escalator safety. HM proposed a strategy, encouraging commuters to hold on, that utilised confronting statistics and facts, displayed across floors, escalators, posters, animations and Metro’s digital applications. Ultimately leading to increased awareness and a reduction in the number of incidents.
2019 Hong Kong Design Awards
“The campaign ran throughout the start of the year and looks to have had a positive impact on the number of incidents.” Metro Trains Melbourne
