Shine Hub provides an innovative, easy-to-use online portal that lets retail customers find a solar solution to suit their lifestyles. ShineHub is taking the complicatedness out of powering homes, replacing it all with pure sunshine. It’s magical, exciting and empowering. It’s game-changing!

HM was tasked with rebranding ShineHub, by building a flexible brand identity system, refreshed logo, with a colour palette and image style that would enhance the brand and better position the organisation. One design challenge included the need to create a memorable brand that stands out in a crowded, offer-based market. To appreciate this challenge and create the narrative, HM became immersed in the business, understanding all aspects of their brand and strategy.

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2021 Sydney Design Awards

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