The Good Carbon Farm Branding
The Good Carbon Farm is a New Zealand-based not-for-profit whose unique value is making climate impact tangible. They capture and store carbon in community spaces by converting plant waste into biochar.
Before crafting the visual identity, extensive work was done to help TGCF clarify its vision, mission, and value proposition laying the groundwork. With a clear understanding of TGCF’s purpose and goals, we tackled the challenge of crafting a brand that involved merging eco-conscious messaging with visually compelling design, ensuring that every aspect of the brand communicated TGCF’s commitment to sustainability.
The design solution emerged through collaborative workshops led by HM, guiding TGCF founders to articulate their vision. Key milestones included the brand strategy workshop, which laid the groundwork for TGCF’s branding efforts, and the discovery of biochar’s potential through extensive research.
The project has made a significant impact commercially, environmentally, and societally. Commercially, it has elevated the brand presence of TGCF, fostering growth and scalability. Environmentally, the project promotes sustainability through biochar production and circular practices, mitigating carbon footprint. Societally, it empowers communities by providing access to eco-friendly resources and fostering partnerships for positive change. This multifaceted impact showcases the potential of collaboration between design and sustainability initiatives.
The project’s success is not only a testament to its innovative design features but also to the visionary leadership of TGCF. The partnership between HM and TGCF showcases the transformative power of a collaboration built on trust and combining expertise. TGCF’s vision and dedication have been instrumental in shaping the project’s success. Their commitment to innovation and sustainability has not only propelled the project forward but has also set a new benchmark for excellence.
The Good Carbon Farm Branding, has been recognised at the prestigious 2024 Australian Good Design Awards. We are honoured to receive the Good Design Award Winner Accolade in the Communication Design category for branding and identity.
The Jury praised The Good Carbon Farm Branding, noting that it “is a compelling example of how creativity and strategy can align to promote sustainability. The project’s execution is both aesthetically pleasing and strategically effective, making it a notable achievement in branding within the environmental sector. Well done.”
