BREATHE CAMPAIGN
Nike needs no introduction. However, The Breathe Collection was created to capture the colours and lifestyles evoked by an urban summer. Composed of a series of footwear, each permits the wearer to adopt an on-the-go lifestyle. The wearer is stylishly able to move from beach to city with ease.
One from our archives, HM teamed up with Nike for our very own Fluoro to help curate the 2014 summer footwear collection with an exclusive image series derived from the influences of the bright strong, bold colours of Brazil. Against a vibrant urban scene, the footwear takes centre stage. The images capture the Nike ethos of unleashing the athlete in everybody with Matildas star Kyah Simon appearing alongside local talent. Together they represent the strength and energy of the Collection.
