The Fashion Department at the University of East London (UEL) invited us to design a visual identity for their end-of-year fashion show, which was part of the official London Fashion Week schedule and took place in a disused office building in London.
Inspired by the theme “Intersection”, we aimed to create a logo and art direction that would embrace the office vibe of the venue while remaining fashion-forward. Our design team explored various concepts for the new logo treatment, taking into account the UEL logo and the theme of the show. We ultimately settled on a bold and modern design that incorporated elements of both fashion and the office environment.
Using bold typography, we created a visually stunning logo that could be applied across various media, including invitations, social media, digital showroom space, coat hangers, and clipboards. The final product helped to generate excitement and anticipation for the show, which was a resounding success.